A Canadian Company with Several Well-known Restaurant Chains

Initially brought on to design a summer menu, our relationship with Cara expanded to include many projects: menus, direct mail pieces, glassware imagery, etc. Below are the core menus designed for their Prime Pub locations – Fionn MacCool’s, D’Arcy McGee’s, Tir Nan Òg and Paddy Flaherty’s. The goal of the redesign was to incorporate ‘grit’ and attitude on easy to navigate menus while still respecting their overall brand.

Beer Flight Logo Exploration